Abstract

Most of us are actually fairly traditional in the way we work, hence the need to coax us into new ways of working, usually with a little piece of silver here or there. Previously there was the PMS premium with early waves being weighted more heavily, and, of course, in 1948, Nye Bevan claimed that he was able to accomplish his goal ‘by stuffing the doctors’ mouths with gold’ , allowing ‘... some British doctors or consultants as they were called, to continue seeing private paying patients if they accepted NHS patients.’ 1 It seems that GPs have always needed incentives to change. Newcomers over the last few years offering their online video-based services were decried as being unsafe by many, and their workers supposedly at risk from the organisations with three-letter acronyms. The …

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