Abstract

This research explores how the changes in food services have affected super-regional shopping centres in the Toronto Census Metropolitan Area between the years of 2014 and 2019. As shopping centres have begun to shift some of their operations away from traditional retailers and begun to invest in food services throughout the centre. The research examines seven food service categories and how each of them affect the overall trade areas of the shopping centre. Trade areas were created through a 60:40 weighting system for the attractiveness of each shopping centre, with 60% going to retail while 40% going to food services. The results of this study indicated that a growth in Fast-Casual, Gourmet Food, and Impulse food services across all shopping centres. While trade areas of shopping centres have seen mixed results due to the growth of food services. Keywords: Food Services, Shopping Centres, Huff Model, Toronto

Highlights

  • 1.1 Background & PurposeOver recent years, food services (FS) have become increasingly important within the retail industry across Canada

  • Global real estate companies like Jones Lang LaSalle (JLL) report on FS growth and trends across the globe through their annual FS trend reports (JLL Foodservice Consulting, 2019). Industry groups such as the International Council of Shopping Centres (ICSC) have started conducting research on how FS can thrive inside shopping centres (ICSC, 2017)

  • This paper focuses on the recent growth of FS within eleven super-regional shopping centres across the Toronto Census Metropolitan Area (CMA)

Read more

Summary

Background & Purpose

Food services (FS) have become increasingly important within the retail industry across Canada. Global real estate companies like Jones Lang LaSalle (JLL) report on FS growth and trends across the globe through their annual FS trend reports (JLL Foodservice Consulting, 2019) Industry groups such as the International Council of Shopping Centres (ICSC) have started conducting research on how FS can thrive inside shopping centres (ICSC, 2017). The main reason why it remains a relatively offline industry is that most food tends to have a short shelf life, especially food that is prepared in a shopping centre. There are other concepts that developers have been using to showcase the different types of experiences for a consumer, such as food halls, short-term and pop-up lease units within shopping centres. The shopping centre industry is increasingly looking to food services to remain relevant and provide the right customer experience

Research & Objectives
Chapter 2. Research Context
The Changing Landscape of the Traditional Shopping Centre
The Digital Consumer
Trade Areas
Study Area
Data Sources
Data Collection
Methodology
Gourmet Food
Origin Locations & Sales Potential
Changes in Food Services across Super-Regional Shopping Centres
Trends in Shopping Centre Food Services
Bramalea City Centre
Sherway Gardens Sherway
CF Markville Between 2014 and 2019, CF
Square One Shopping Centre Square One Shopping
Erin Mills Town Centre
Upper Canada Mall
CF Fairview Mall CF
Yorkdale Shopping Centre Aside from being the most productive shopping centre in
4.3.11 Pickering Town Centre Pickering Town
The Future of Food Services within Shopping Centres
Limitations & Assumptions
Key Findings & Recap
Findings
Future Research

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.