Abstract
About one of every six business stories focuses on international news, increasingly with a global emphasis, this content analysis of Business Week, Forbes, and Fortune reveals. The sample of 1964–1968, 1974–1978, and 1984–1988 stories finds there are more stories in the later than earlier period, but they are shorter so the amount of total space devoted to international stories has remained constant. Stories mention a U.S. connection about half the time. The relationship between U.S. trade and international coverage was relatively weak, with Western Europe covered more than U.S. trade would justify and the Americas covered less. Cultural ties proved as important as proximity.
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