Abstract
AbstractThe further integration of the European Community (EC) is intended to create one large, integrated market and a semistandardized business environment throughout the member countries. This study investigates the current status of the technology licensing environment in the EC and analyzes the returns that a licensor can achieve by locating a licensee in each of the EC countries. This analysis may be important to any firm which has chosen a licensing strategy as its approach to operating in the EC, because locational choice of licensee can affect a licensor's financial returns.
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