Abstract

Changes in the world media space are actively studied by scholars of many leading universities, and are part of the research of well-known humanitarians. Their review, carried out in this article, contributes to the comparison with the situation in the Ukrainian segment. The Ukrainian media space, as evidenced by the works of individual scholars of Ukrainian universities and analysts of the non-governmental organization “Ukrainian Media and Communication Institute”, is also undergoing significant changes in many directions. The analysis of these studies showed the problems of printed newspapers, and the positive and negative displays of Telegram and TikTok content. This article presents a new segment of studying the binary of traditional and new media.

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