Abstract
Consumer behavior at fitness clubs has always been a focus of research in the area of leisure and sports, but few attention has given to changes in consumer behavior in the domestic research cycle. since its appearance in 1990s in China, body building clubs have been playing more important roles in the sporting and exercising consumption of the urban residents. The behaviors of the exercisers are also changing with the social development. To precisely grasp the changes and trends of their behavior is very important whether for the management of the body building clubs or the organization of the national fitness movement. Using Dalian as an example, and through two market researches spanning 8 years, the paper carries out a comparative analysis of the changes in the consumers’ behavior at fitness clubs, and discusses the trends of consumers’ demands. The results could be beneficial for the clubs operation and organizing of sporting and exercising activities.
Highlights
The living pace of modern society is in a constant acceleration, and working pressure is growing
Through two market researches that cover the time span of 8 years, the paper carried out the comparative analysis of the changes in the exercisers’ behavioral characteristics, and attempted to find the trace of the changing of the consumer behavior as to discover trends of people’s body building and leisure activities
Results illustrated in Tab. 1 showed that there was no obvious change in the age of the consumers
Summary
The living pace of modern society is in a constant acceleration, and working pressure is growing Both people’s mind and body are confronted with more and more pressure. With the enrichment of the health knowledge and the improvement of the living quality, people tend to choose more professional fitness sites with more comprehensive services and higher quality. They are no longer satisfied with the traditionally boring and monotonous exercise, but begin to treat body building as a way to enjoy modern civilization (Wang 2000). The objective of the study is to identify the changes experienced by consumers and to provide useful information for the management of clubs
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have