Abstract
Under the influence of the coronavirus pandemic, the modern world is expe-riencing a communicative revolution. Internet communication and the phenomenon of virtuality are globalizing, and behavioural and communicative models are being modified. In this reality, a person rebuilds and acquires new knowledge, the perception of the world changes, new language thinking appears, a kind of neologization of the Ukrainian language takes place, linguistic terminology develops and the linguistic creativity is being actualized.
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