Abstract

Attitudes and knowledge regarding the food environment and purchasing behaviour are drivers or hindrances toward a healthier lifestyle. A questionnaire-based study on consumers’ knowledge about food and health and main drivers for food purchasing was applied to a group of Romanians and results were compared with those from a similar study carried about 10 years ago. Respondents seem to be more aware of some environmental and ecological problems (deforestation, global warming, etc), about the importance of bioproducts consumption, and regarding the link between food products and health. Still, the nutritional part of the food label is underused. The main reasons for selecting food are the same as in 2011, but with the greater interest paid to food related health aspects and taste. The perceived trust in food safety remains low. The consumers` amount of knowledge regarding food increased, food being perceived more as a useful adjuvant for health maintenance and an energy booster. Ten years after, some positive changes have been noticed in a group of Romanian citizens. Efforts have to continue in order to put a greater accent on the link between health, food, and purchasing behaviour. Education policies at local and European level have to guide consumers` choices so that the impact of food consumption becomes a sanogenic and sustainable one, both on people, and the environment.

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