Abstract
The purpose of this paper is to capture firms’ perceptions on the relationship between change management, digitalization, business performance, and green development. The adaptation of digital technologies has challenged the business environment, leading to a major incorporation of the role of entrepreneurs in the process of fostering green development. Building on data from a survey study with 270 Small and Medium Enterprises (SMEs) and large companies located in a relatively developed Hungarian region and adopting the Strategic Action Field (SAF) theory, firms’ perceptions on change management, digital maturity, and green development were explored. The data was analyzed using partial least squares structural equation modelling (PLS-SEM). Results revealed that change management has a direct positive effect on digital maturity and on business performance and has a small effect on companies’ commitment towards green development. This paper contributes to the debate on the relationship between digitalization and green development within entrepreneurial organizations.
Highlights
The investigation of change and development in organizations is one of the most relevant themes in management studies [1,2]
[14] Strategic Action Field (SAF) theory to change management, we argue that digitalization can be perceived as either a threat or an opportunity and challenges the rules and practices that were once taken for granted
Using data obtained from 270 Small and Medium Enterprises (SMEs) and large companies, we investigated these firms’ perceptions of the relationship between change management, digitalization, business performance, and green development by applying the Strategic Action Field theory [14]
Summary
The investigation of change and development in organizations is one of the most relevant themes in management studies [1,2]. The global scenario has radically been transformed due to the ongoing pandemic of coronavirus disease and the economic fallout generated by the lockdown in different countries. It seems that the embracing of digitalization and the transformation of business organizations integrating digital technologies have become paramount for the survival of firms [3]. Digital maturity refers to the competitive advantages gained by a firm in transforming its fundamental business processes into digital processes Such transformation is led by change management integrated within the organizational culture [4]. Digital maturity entails organization transformation, changes in strategy and structure need to be managed to improve business performance [6]
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