Change in Trend of Women Patronizing Bar/Pub in Mumbai

Abstract

Abstract: This research paper reviews the acceptance of Women visiting Pubs and is based on a dramatic change in women consuming alcohol socially as a whole. The aim of this study is to find out what factors affect the women regarding their changed attitude towards consuming alcohol socially from the 80's to the present, i.e. in the 3rd decade of new millennia and to understand the possible reasons behind it. This paper also attempts to understand in stages how people in the society have changed their views on women consuming alcohol socially. From the questionnaire and subsequent interviews it was found that there is an increased acceptance amongst middle & upper classes in Mumbai with regards to women visiting the Pubs/Bar. Few responses also hint that the Alcoholic Beverage consumption amongst women was always a part of social life but in the closed doors during family get-togethers and even the heterosocial man of today has accepted and is fine with his spouse or adult daughter consuming alcohol within limit. Keywords: Girls’ Night Out, Alcohol, Women, Socially, Drinking, Consumption, Beverage, Men, Society, Pubs and Bar, Mumbai.