Abstract
Analyzing conversation between customers and salesclerks in actual purchase activities, we have found that appropriate information given by the clerk in a timely context often caused a change in customer's focus, which then led to her decision on what to buy. This mental leap phenomenon is similar to the one often observed in creative activities such as design or concept formation. We expect that the effect provided by the creativity support systems can be expected to plays a similar role in purchase consulting systems as well. The examples described in this paper can be thought as cases of chance discovery by skillful sellers as creative communicators.
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