Abstract
ABSTRACT Although radio still holds a high status among everyday media users in German society, there has been a clear downward trend in the usage of mainstream pop radios in recent years. In this essay, we highlight six central problems of current linear mainstream music radio and present possible solutions for creating more attractive and contemporary programs. In sum, we argue for greater inclusion of music editors’ creativity and experience, which is connected to the conscious downgrading of music-based market research, and for a stronger harmonization and curation of at least parts of the program by editors and moderators.
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