Challenges, Opportunities, and Recommendations for Sino-Thai Cross-Border Cultural Tourism Cooperation under the Belt and Road Initiative

Abstract

The Belt and Road Initiative aims to promote cooperation in infrastructure construction, trade cooperation, cultural exchanges, and other aspects among the countries along the route. Over the past decade, the implementation of this initiative in Thailand has achieved remarkable results, injecting new vitality into Sino-Thai cultural exchanges. The implementation of visa exemption policies has made personnel exchanges between China and Thailand more convenient, providing new opportunities for cultural interactions. Cultural exchanges help to enhance the understanding and friendship between the peoples of the two countries, promoting cooperation in culture, education, and other aspects. As a key medium of cultural exchange, the tourism industry plays a very important role. This paper discusses the opportunities and challenges of Sino-Thai cross-border cultural tourism cooperation under the framework of the Belt and Road Initiative and proposes corresponding strategies. The aim is to help promote cultural exchanges and mutual learning, contributing to the construction of a closer Sino-Thai community of shared destiny.