Challenges of Young Female Social Entrepreneurs in Post-Covid 19: A Case Study of Mueang Pon, Mae Hong Son, Thailand

Abstract

This research aimed to investigate the context of social entrepreneurship and examine the difficulties faced by young female social entrepreneurs in Mueang Pon, Mae Hong Son, Thailand, in the post-Covid 19 eras. Qualitative methodology was employed, using purposive sampling to select participants relevant to a specific group. In-depth semi-structured interviews were conducted with eight participants who had completed their bachelor's degree within the past five years with ages below 30 years old, representing various sectors such as hospitality, food and beverage, and handicrafts. To ensure the reliability and accuracy of the collected data, triangulation techniques were employed. Inputs from academics and government agencies are sought to validate the interview questions. Additionally, these questions were tested on other groups to confirm their appropriateness. The findings reveal that young female social entrepreneurs in Mueang Pon primarily emerged from community-based tourism, often operating as family businesses or sole proprietorships. These entrepreneurs prioritize the common good and strive to drive recovery, growth, inclusivity, and resilience within their enterprises while also promoting sustainable community development. However, the Covid-19 pandemic has presented significant challenges for these entrepreneurs. They face difficulties accessing financial resources, networking opportunities, mentorship, and the capacity building necessary for effective business operations in the post-pandemic landscape. This research also highlights additional challenges that may be faced by women entrepreneurs, including persistent gender inequality and biases, disruptions to business operations, and the complexities of balancing multiple roles. Addressing these challenges should be a priority for young female social entrepreneurs in the future.