CHALLENGES OF TRANSFORMATION OF ENTERPRISE CRISIS MANAGEMENT IN MODERN CONDITIONS

Abstract

The article states that effective anti-crisis management of enterprises should be integrated into all areas of corporate governance. This can only be achieved by integrating the anti-crisis aspects not only into the financial management system, applying qualitative assessment and diagnosis of symptoms of crisis or crisis phenomena, but also into the knowledge management system through training and permanent staff practice, in the system of information and communication relations, corporate culture. and compliance risk management. By forming a comprehensive anti-crisis management system, it is possible to manage the enterprise in a more rational and less costly environment in times of crisis, to be more proactive and decisive in its actions. The composition of a team of anti-crisis managers is proposed: specialists in staff training, information and communication relations, compliance risk and psychologist, which will not only overcome shocks with minimal consequences, but also preserve or possibly enhance corporate reputation and thus provide strategic financial company sustainability.Effective crisis management should be integrated into all areas of the corporate governance system. This can be achieved only by comprehensively implementing anti-crisis aspects not only in the financial management system, applying quality assessment and diagnosis of crisis symptoms or crisis phenomena, but also in the knowledge management system through training and permanent practice of staff, information and communication relations, corporate culture and compliance risk management. Not all crises can be prevented. However, forming a comprehensive system of crisis management, it is possible to manage the company more rationally and with less losses in a crisis, to be more proactive and decisive in their actions.Forming a team of crisis managers consisting of specialists in personnel training, information and communication relations, compliance risks and a psychologist will not only overcome shocks with minimal consequences, but also maintain or possibly increase corporate reputation and thus ensure strategic financial stability of enterprises.