Abstract
Quality of language teaching and efficient learning by the learners are much influenced by effective materials. Materials developers also get perplexed to decide which materials will work more; many prefer to adapt or develop their own materials but doing so requires the developers overcome a number of challenges at different stages of materials development: conducting needs analysis, setting aims and objectives, planning, drafting, pre-use assessment, piloting, production, revision and finalization. This qualitative study aims at describing those challenges in depth. Two focus group discussions with fourteen materials developers from eight private universities were conducted to collect data on materials developers' perspectives on the challenges. The findings show that lack of infrastructure and other facilities, interpersonal conflict among the stakeholders, especially the teachers and materials developers, lack of motivation and learners' poor background knowledge beget a number of challenges. It was found that the challenges can be overcome if the stakeholders are little more considerate towards the materials developers and learners' needs. The findings and recommendations provide a) implications for the administrative heads and other stakeholders and b) some guiding principles for the material developers to overcome the challenges and develop effective materials for their learners.
Highlights
The emergence of global community has established the role of English language in the current world
This paper aims at addressing the challenges faced by the teachers and materials developers in materials development
The researchers have described, in some According to Nunan [58], selection of the content should be justified
Summary
The emergence of global community has established the role of English language in the current world. Scholars have identified English as “English as a global language”[11], “English as a Lingua Franca” [12,13,14], “English as an International Language”[15,16,17], and “World English” [18]. Such recognition of English by the scholars have made it inevitable for each country to make their learners proficient in English to compete in the 21st century job market and most of the countries are investing after the teachers and materials developers to work on developing learners’ skills in English. When the existing materials and/or commercially produced materials fail to meet the teachers, learners and stakeholders’ expectation, the need of materials development arises
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