CHALLENGES OF KNOWLEDGE EXCHANGE MANAGEMENT FOR UNIVERSITY SCIENTISTS IN ENTREPRENEURIAL ECOSYSTEM

Abstract

The article is devoted to the issues of knowledge exchange management between university scientists and employees of small firms in entrepreneurial ecosystems. It is confirmed that in recent decades the role of the third component of the university's mission, which is associated with the exchange of knowledge, has increased, and this changes requirements for joint creation of a cognitive product with external stakeholders, including entrepreneurship.It has been shown that the challenges for university teachers in increasing knowledge exchange are related to strengthening the component of applied research and development related to specific business projects. As a part of the exchange of knowledge, university employees must not just transfer their work to entrepreneurship, but to achieve its assimilation by employees of companies. In the same way, university scientists are faced with the task of more meaningfully studying and processing knowledge on the subject of activities of companies. This approach to joint applied research and development is a challenge for teachers, who, in addition, within education must create a pedagogically developed content knowledge of the subjects, and within the scientific component of the university's mission – to perform basic research. It is shown that three types of knowledge that correspond to modern ideas about the mission of universities are related but different, which requires appropriate changes in their management.The problematic aspects of assimilation and dissemination of explicit and implicit or tacit knowledge within the joint groups of university scientists and employees of small firms are considered. It is substantiated that in the exchange of the results of cognition with the use of material carriers, what is transmitted loses the property of knowledge to be the justified belief, because it goes beyond the mental content of the author's mind. It is proved that on the way of knowledge exchange there are not only organizational and methodological barriers, but also cognitive-communicative gaps. It is established that the socialization and externalization of knowledge in management systems has a cognitive-communicative basis to fail the desired completeness. Cooperation of different activities and knowledge is potentially a means of non-standard and useful solutions in innovative entrepreneurship. But such cooperation and co-production of knowledge is a source for incompleteness of understanding the others, which counteracts the common achievements and requires the attention of managers.