Abstract
The purpose of this paper is to identify the factors contributing to the major and minor challenges of travel agency and examines the possible elimination of brick and mortar travel agencies in Brunei Darussalam as a result of online booking travels destination. Survey and questionnaires have been conducted to analyze which of the major factors has affected the travel agencies the most. It also suggests areas and gives recommendation on how to face the challenges and which factors to improve for the survival of the travel agencies in the near future. At the same time, we want to highlight the important features of brick and mortar travel agencies and combined with the help of technology.
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