Challenges of and Opportunities for Market Access by Pineapple Agripreneurs in Rangwe Sub County, Homa Bay County, Kenya

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Pineapple farming is among the fastest-growing agricultural sub-sectors in Homa Bay County, Kenya specifically Rangwe sub-county. However, limited attention has been given to the market access of this produce. Evidenced by vast quantities of pineapples harvested from the farms and stacked along main highways without targeting a specific market. This result to a small portion being sold and the rest deteriorating, consequently reducing returns for pineapple agripreneurs. Therefore, this paper sought to determine those factors that influences access to formal market by pineapple agripreneurs and as well as find out challenges of and opportunities for accessing formal markets by the Rangwe pineapple agripreneurs. The survey was undertaken in Rangwe Sub-county, and multisampling method was used to select a sample of 183 pineapple agripreneurs from the study area, primary data was collected using a semi-structured survey tool. Data was analyzed by descriptive analysis and Logistic regression model. Results indicated that pineapple agripreneurs were faced with numerous challenges in accessing pineapple market, also there existed several market access opportunities for pineapple agripreneurs. The results of logistic regression analysis revealed extension contacts, education level and price of pineapple as factors that were positively and statistically significant in influencing access to formal markets. While those that were statistically and negatively influencing access to formal market comprised of; age of household head, household size, and type of road. The study recommends; improvement of road infrastructure in pineapple producing areas so as to improve on their market access; development of policies that encourages capacity building of pineapple agripreneurs in Rangwe sub-county