Abstract
Objective: This study was conducted to discover the farmers’ behavioral intention to use mobile phones for agricultural information and how mobile phones impact farmers’ abilities to obtain the latest weather and market information. Method: In this way, this study surveyed 1500 farmers in ten districts of Sindh, Pakistan, 150 from each district. The list was obtained from Sindh Government Agriculture Department and Sindh Irrigation & Drainage Authority (SIDA). Findings: The results mentioned that 97.3% respondents own their personal mobile phone and 64.5% of the respondents call to the market directly for seeking crop information. Moreover, in Sindh, Pakistan, farmers make use of mobile phones to keep current with the market; contact buyers and very limited 7.9% of the respondents get weather information. In some places information and communication technology disseminates information rapidly around the world to the benefit of many communities. Furthermore, the farmers were found unaware of the proper mobile phone usage. Improvements: Therefore, there is still a need to enhance farmers’ capacity for new technology and provide new opportunities and facilities to farmers for enhance their product. Keywords: Agriculture Development, Farmers, Marketing, Mobile Phone
Highlights
Information and communication technology plays a vital role in bringing development in education, health and agriculture in under developing countries
Pakistan is an agricultural country where greater than 70% people live in remote areas and the main source of their revenue comes from agriculture, which contributes greater than 25% of the Gross Domestic Product (GDP)
Different communication technology toolslike computers, internet, television radio and mobile phones can be used to transmit information regarding the use of pesticides, marketing and the weather; farmers keep up-to-date by using the internet and connecting with the market to obtain the latest price information
Summary
Information and communication technology plays a vital role in bringing development in education, health and agriculture in under developing countries. As per International Telecommunication Union (ITU), the technical development, infrastructure deployment, and decreasing prices of mobile phones have put surprising increase in access and connectivity to billions of human beings around the globe. Another study showed that access to market prices has improved the standard of living for farmers in rural areas and improved their livelihoods[2,3]. Different communication technology toolslike computers, internet, television radio and mobile phones can be used to transmit information regarding the use of pesticides, marketing and the weather; farmers keep up-to-date by using the internet and connecting with the market to obtain the latest price information
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