Challenges in sustainable design practices through the lenses of local event organizers

Abstract

This study aims to investigate the challenges of sustainable event design in practices in Thailand through the lenses of local event organizers. Event design is the process that brings improvement and development in every step of event management. It is a significant process to make events run successfully. To achieve the study aim, in-depth interviews with local event organizers in Bangkok and Chiang Mai were conducted. Thematic analysis was used for data analysis. The findings were reported into three key themes that represent key challenges to achieve sustainable concepts in event design, which are challenges in the selection of alternative resources, challenges in using digital technologies, and challenges in the practices. The results of this study contribute to the understanding of opportunities and limitations of sustainable design in practice based on the local perspective. Additionally, the practical contribution would be the guideline for event professionals to increase the possibility of sustainability in the event design process.