Abstract
Given the increasing negative externalities of tourist mobility at the destination, there is a rising demand for reliable data on tourist on-site travel behavior. However, challenges awaiting researchers planning to conduct tourist surveys differ from those known from household surveys. In this paper, we critically review existing traditional and tracking methods, and evaluate their usefulness for surveying tourists. We present a rating system, which, based on a set of performance indicators and weights, returns weighted scores for each method. The proposed system can instruct researchers in choosing the method most adequate to their research question, time frame and budget.
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