Challenges in Enhancing Job Satisfaction for Optimal Hospitality Performance

Abstract

This study delves into the complexities of bolstering job satisfaction to achieve superior performance in the hospitality sector, with a focus on chain hotels in Georgia. Acknowledging job satisfaction's critical role in determining the quality of service and overall customer satisfaction, this case study examines the unique challenges presented by the operational dynamics, cultural context, and workforce diversity within Georgian chain hotels. Employing a mixed-methods approach, the study combines quantitative data gathered from surveys of employees across several leading chain hotels in Georgia with qualitative insights from in-depth interviews with hotel managers and staff. Surveys were administered to 217 staff members working in international chain hotels. Statistical analysis was conducted using the SPSS software package. Variables were described using frequency, percentage, arithmetic mean, and standard deviation statistics, while T-tests were performed.