Abstract
Through this paper, I would like to point out some pain points faced in P2P lending marketing and suggest appropriate ways to tackle these issues. To put things into perspective, I will start by talking about the history of P2P lending and the growth it has already achieved. Then, I will first talk about how fraudulent agents can act as deterrents to prospective market participants. Then, I will discuss how financial regulation is not always uniform across borders and the challenges that can arise out of this. Finally, I will conclude the paper with some recommendations of my own.
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