Abstract
The paper contributes to the academic discussion on the uptake of international policy recommendations concerning sustainable tourism. This is done by analysing the attempts to innovate the governance of the Dutch domestic tourism sector in order to accommodate sustainable development principles. After arguing that the incorporation of such principles has been limited and inadequate, the study investigates the main reasons for this. Three categories of factors emerge as decisive in the poor governance innovation results observed: lack of awareness of tourism's negative impacts; interpretations of neo-liberal political ideologies; and inflexibility in policymaking style by political and administrative actors.
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