Challenges for Community Engagement in Event Tourism: A Case Study of Bundi Utsav of Rajasthan, India

Abstract

Celebrations are part of everyone’s life and symbolize joy. Tourism was a crucial factor in festival development and expansion. Towns, villages, and cities are increasingly involved in sharing their history, climate, and resources with tourists by supporting festivals. A massive carnival with spectacular performing arts, authentic crafts, Rajasthani royalty, and customs is Rajasthan’s rich cultural extravaganza. The purpose of this chapter will be to identify the issues of community participation in event tourism in Rajasthan, India. There are two main reasons. First, the tourist influences in the local destination were also begun to feel most often, and, second, local people are identified as an important element in a destination’s hospitality atmosphere. The topic scope is about the challenges of community engagement in event tourism to maintain sustainable events within communities with the aim of improving the economy. Results suggest that while festivals can offer opportunities for sustainable local economic development, these opportunities often remain untapped. This is why the conversation of tourism festivals in Rajasthan would have to be managed properly, in the interests of both maintaining festivals and promoting sustainable approaches to tourism growth by transforming challenges into opportunities. Cultural festivals have emerged as a resource for increasing tourism, extending tourism seasonality, enhancing city image, and boosting regional economies. The negative effects will indeed be to invest in festival growth and social involvement and to provide tourists genuine thoughts and feelings. This chapter is useful to the tourism sector to increase the value of local festivals to improve the economies of local communities and foster connections between tourism, festivals, and events.