Challenges facing the Swiss Red Cross at the dawn of a new millennium

Abstract

One hundred and twenty five years after it was founded, the Swiss Red Cross (SRC) benefits from the fact that people in Switzerland remember Henry Dunant and his achievements. Though most of them do not know exactly what the SRC does or distinguish between the various Red Cross institutions, 98% of the adult population are nevertheless familiar with the Red Cross, and consider it to be a good and important organization.