Abstract

The focus of the study was to investigate health information seeking behavior as well as the barriers to health information seeking among rural dwellers in Ghana using Shai Osudoku District as a case study. The convenient and purposive sampling technique was used to sample 210 community members within Shai Osudoku District. The Statistical Package for Social Sciences (SPSS) version 21.0 was employed to process the quantitative data. The data was processed into statistical tables and charts for interpretation and discussion. The outcome of the study revealed that the most common sources of health information seeking among rural community members in the district of investigation are posters, health care providers and families/friends, with radio being the most used platform. It was also revealed that those respondents with higher level of education are more likely to use the Internet and television in accessing health information (p = 0.001 and 0.000 respectively). Similarly, respondents with primary education or informal education were more likely to contact family members for health information (p = 0.001) The outcome of the study also shows that many rural communities in Ghana, particularly rural dwellers of Shai Osudoku District, face numerous challenges in accessing health information. Notable among them are language barrier, location of the villages and inaccessibility to emerging technologies such as mobile phones and television sets. We conclude that, policies for improving health information access and reducing barriers to health information seeking in rural communities should be designed and implemented by Ghana health service. Also, education on how to access health-related information with easily accessible sources either free or at low-priced could be a way to help people in rural settings in Ghana with limited health information.

Highlights

  • The recent revolution in information and communication technology has prompted the creation and sharing of health-related information, which has permitted people to live in a flood of health-related information (Braa et al 2007)

  • The study examined the source of health information media used by rural community dwellers and which media are used frequently

  • The Shai Osudoku district in the greater Accra region of Ghana was used as a case study

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Summary

Introduction

The recent revolution in information and communication technology has prompted the creation and sharing of health-related information, which has permitted people to live in a flood of health-related information (Braa et al 2007). Low quality and credibility of health information may negatively influence the health status of individuals who use that information (Eysenbach et al 2002). Failure to appropriately acquire or understand health-related information has negative impacts on an individual’s health and can lead to health disparities (Custodio et al 2009). Health disparity is a challenge that many countries, developing countries, face (Aryee 2014). To eliminate health disparities and improve the health of individuals, people should have access to credible.

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