Challenges and Solutions of Digital Economy in Rural India: A Women Entrepreneurs Perspective

Abstract

Today’s rural India is slowly moving towards being literate, aware, fearless, and digital economy use by every citizen. In comparison to urban India, the rural Indians are slower in perception and implementation of new things like the use of digital economy in their daily businesses. It is because of the traditional mindset—if we see the business transactional history of India, in ancient days—Indians used to conduct businesses by swapping the things or materials between each other. Further, the currency (coins) were introduced or formed by some rulers and the same was accepted and started to be used by the people of that province for their business transactions. The changes occurred day by day and now we are in the twenty-first century, that is, digital era. But at another side, when we see the business transactions in most of the rural India, especially when the women entrepreneurs are concerned, they are still stuck with the same traditional theories and practices in their businesses. In this article we attempted to focus on some major challenges and the possible solutions of use of digital economy for the women entrepreneurs in rural India.