Challenges and Prospects of Marketing Nigerian-Made Computer Software: A Study on Attitudes and Marketability.

Abstract

This research aims to investigate the challenges and opportunities associated with marketing Nigerian-made computer software. Specifically, it aims to explore the negative perception of locally produced goods and the consequent advantage enjoyed by foreign products. Through the analysis of people's attitudes towards Nigerian-made software, the study aims to identify strategies that can enhance its marketability. The study involved the participation of fifty computer science students and lecturers, and the results indicate that persuading organizations to adopt locally produced software is a significant challenge. To promote healthy competition against foreign software, it is necessary to create a conducive environment for Nigerian computer scientists. Additionally, the quality of the software should be ensured with a focus on security, graphics, and user-friendliness. This research has significant practical implications for businesses and offers opportunities for researchers and consultants to delve deeper into the field. Furthermore, the findings of this study can potentially inform academic advancements in this area.