Abstract
In order to promote functional foods, the consumer should be informed about the health benefits that can be done through e-commerce. A survey of consumers living in St. Petersburg showed that only 18% of respondents carry out the order of food products via the Internet with the immediate prospect of increasing their number by 19%. An analysis of the websites of online stores, the assortment of food products on the example of bread and bakery products and the terms for their delivery and return revealed the main reasons for restricting online purchases of food products: the absence of significant differences in the assortment between online stores and retail outlets; lack of confidence in the delivery of quality and fresh products; the difficulty of returning products. An additional restriction on the purchase of functional foods is the lack of information about their health benefits, both on the websites of online stores and in the labelling. It is proposed to clearly position functional products on the websites of online stores in the bread and bakery segment, providing them with additional information resources about health benefits; create an additional service “Baking to order” with special delivery terms.
Highlights
In today's digital economy has been actively developing e-commerce, as one of the channels of promotion of goods in the consumer market
In order to promote functional foods, the consumer should be informed about the health benefits that can be done through e-commerce
An analysis of the websites of online stores, the assortment of food products on the example of bread and bakery products and the terms for their delivery and return revealed the main reasons for restricting online purchases of food products: the absence of significant differences in the assortment between online stores and retail outlets; lack of confidence in the delivery of quality and fresh products; the difficulty of returning products
Summary
In today's digital economy has been actively developing e-commerce, as one of the channels of promotion of goods in the consumer market. E-commerce is seen as a quantum leap in the development of trade, providing the consumer with a reduction in time to make a purchase, and the seller with a reduction in the cost of business processes. Consumer awareness of the range of goods, its properties and purpose is presented on the seller’s websites, in social networks, can be carried out through applications or by sending catalogues to e-mail [3,4,5].The quality and reliability of the information provided on the site, regardless of the purchase frequency of goods in ecommerce, is crucial for the consumer [6]. Internet technologies can help retail target certain categories of consumers, and consumers make more informed decisions about the choice and purchase of goods [10]
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
