Abstract
The potential of human factors and ergonomics (HFE) contributions to business performances is underestimated. Companies have a narrow understanding of ergonomics and do not perceive it as a strategic partner. In order to call for attention within the HFE community and in the business world, the authors conducted a series of interviews with eleven leading HFE experts on their visions of HFE as a strategic aid to business. Results indicate the challenges and issues along with the opportunities and activities for cooperation between HFE professionals and business managers. The research illustrates examples of the crucial changes that must take place for the enhancement of HFE values and opens the floor for it as a strategic partner to business managers. HFE experts are recommended as key players and responsible actors for implementation of the changes with the aim of repositioning HFE within businesses.
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