Chakki Peesing: Crushing the Roadblocks, Marching Ahead

Abstract

The case is highlighting the journey of Mr Rajiv Khera from a seasoned corporate professional to be an Entrepreneur in Gurgaon Region. Rajeev started Chakki Peesing, an urban floor and spices mill in 2020 during the covid 19 Lockdown. Within 6 months of operations, Chakki Peesing has served over 8000 orders with 2000 unique customers, which according to Rajeev is a significant achievement as he is close to his business projections. Rajeev firmly believed that his business model would work in the B2C segment only as the B2B market is very much price sensitive. However, he was open to the idea of getting into strategic collaborations with gymnasiums and health clubs to promote and sell products. One of the competitive advantages of Chakki Peesing was the access to good quality wheat from Madhya Pradesh along with Rajeev’s on experience in sales and distribution. The initial success of Chakki Peesing can also be attributed to the strong network, which Rajeev and his family had with the upper middle class society of Gurgaon, and to the increased awareness among people for having a healthy lifestyle. The case talks about the business development strategy adopted by Rajeev and his son Dhruv who is also the co-founder of the company and proposed various alternative solutions for future course of action pertaining to business expansion.