Abstract
The discovery of Bd i Bd oscillations twenty years ago by the ARGUS collaboration marked a watershed event. It persuaded a signiflcant part of the HEP community that the large time dependent CP asymmetries predicted for some Bd decays might be within the reach of specially designed experiments. This opened the successful era of the B factories, which has a great future still ahead. After sketching the status of heavy ∞avour physics I describe why we need to continue a comprehensive heavy ∞avour program not only for its intrinsic reasons { it is even mandated as an integral part of the LHC program. Notwithstanding the great success anticipated for the LHCb experiment I explain why a Super-Flavour Factory is an essential complement to the LHC program.
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