Abstract
This article discusses the establishment of the Program in Culture and Media at New York University, a joint program of the Departments of Cinema Studies, Anthropology, and Film and Television. Initiated in 1986 as a Program in Ethnographic Film, the conceptualisation of the curriculum has changed considerably to a more expanded notion of the relationship between culture and media, in terms of both production, theory, and substantive areas. For example, we have developed study and programming areas around indigenous media, popular culture, and globalisation of media, in relation to the history of genre of ethnographic film. This broader framework provides the context for work in production, theory and ethnographic research into media.
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