Abstract
Based on impression management theory and upper echelons theory, this study constructs an integrated mediating model involv-ing external investors. It aims to explore the impact of CEO optimism, a positive psychological advantage, on corporate crisis management performance. The research uses machine learning based on LSTM to analyze content text, measuring CEO displayed optimism. It also uses a Python program to crawl objective financial data and third-party objective reports after corporate crises occur, evaluating investor confidence and corporate crisis management performance. This study reveals the positive psychological advantage factors of leaders that enhance corporate crisis management performance and potential mediating mechanisms. It deepens our understanding of how CEOs improve corporate crisis management performance, provides practical insights for en-terprises and managers, and offers reference value for future research.
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More From: Scientific Journal of Economics and Management Research
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