Abstract
PurposeThis study aims to explore how CEO narcissism drives investment in corporate social responsibility (CSR) and its mediating mechanism.Design/methodology/approachThis study includes panel regression based on archival data.FindingsCEO narcissism leads to signaling of organizational virtuous orientation that results in increase in CSR investment.Originality/valueRelevance of CEO traits on CSR remains unexplored in emerging markets context, especially the underlying mechanism. This study uncovers these mechanisms.
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