Abstract

The purpose of this study was to explore the relationship between chief executive officer (CEO) characteristics, absorptive capacity, and e-commerce adoption in SMMEs. To achieve this objective, the study analyzed primary data gathered from 2675 small, medium, and micro enterprises (SMMEs) in China. A logistic regression model was employed to estimate how the CEO characteristics and absorptive capacity of SMMEs influenced their e-commerce adoption. The study revealed a significant positive relationship between CEO information ability, confidence, and e-commerce adoption. Additionally, this study confirmed a positive relationship between absorptive capacity and the adoption of e-commerce.

Highlights

  • By answering the above questions, this study aimed to contribute to the literature on knowledge management by exploring ways to promote the implementation of digital transformation and e-commerce strategies of SMMEs based on the chief executive officer (CEO)’s information capability and firms’ knowledge-absorption capabilities

  • The results in the cross-contingency table showed that SMMEs with CEOs who had high information ability were more likely to adopt e-commerce than those with CEOs who had low information ability

  • The objective of this study was to identify the relationship between CEO characteristics, absorptive capacity, and e-commerce adoption using cross-sectional data of 2675 SMMEs in China

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Summary

Introduction

Citation: Gu, J. CEO InformationAbility, Absorptive Capacity, andE-Commerce Adoption among Small, Medium, and Micro Enterprises inChina. Sustainability 2022, 14, 839.https://doi.org/10.3390/su14020839Academic Editor: Andrea PérezReceived: 25 November 2021Accepted: 10 January 2022Published: 12 January 2022Publisher’s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affiliations.Copyright: Licensee MDPI, Basel, Switzerland.

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