Abstract

ABSTRACT This study examines whether excessively high CEO compensation and celebrity earnings are related to work performance or determined by market supply and demand factors. It seeks to compare the high salaries of top executives with the high earnings of popular movie celebrities based on characteristics such as pay levels, relationship between earnings and work/project success, and the influence of market supply and demand factors. Using a social media survey, this study found that respondents believed that executives and celebrity should demonstrate outstanding knowledge and skills, and that their compensations are overstated. Interestingly, the number of respondents who stated that CEO salary should be tied to company performance is greater than those who agreed that celebrity earnings should align with box office returns. The findings of this study suggest that overpayment to CEOs and celebrities results primarily from market factors rather than from work-related successes. Keywords CEO Compensation; Celebrity Earnings

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