Abstract
This paper investigates the characteristics of central bank websites across a large sample of central banks. We systematically derive and quantify these characteristics across three dimensions: text, visual presentation, and website performance. We then conduct a survey to isolate the main determinants of user experience. We find that websites with higher visual complexity and lower visual contrast are perceived as more clear and credible. We build a set of time series metrics based on historical website data to capture the evolution of central bank websites with respect to clarity, attractiveness, ease of navigation, and credibility.
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