Abstract
Census-taking in the United Kingdom has never been through a more crucial period — in terms of delivering results from one census, while also researching into options for the future. This paper looks at both activities, starting with a review of the 2011 Census and its key features. Meanwhile, the Beyond 2011 Programme is exploring alternative, more cost-effective options for census-taking — the paper examines its initial options and the latest solutions being examined. Finally, the paper discusses the implications of Beyond 2011 for census users in marketing. This leads to the conclusion that it is in users’ own interests to advise the Beyond 2011 team of the benefits that have been derived from geodemographics in order to inform the business case that will need to be made for producing small-area statistics in the future.
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