Abstract
To evaluate the Census 2000 integrated marketing strategy, the Census Bureau contracted with the National Opinion Research Center (NORC) to conduct a national representative sample survey. In addition to having a nationalrepresentative sample, NORC oversampled populations whichare historically undercounted in the census. Using threecross-sectional mixed mode surveys, NORC obtained baseline,pre- and post-census measures of awareness, attitudes, knowledge,and mailback intentions over the period of the census. This paperreports on some of the preliminary results from the NORC reportof the Partnership and Marketing Program (PMP) evaluation.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
