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Abstract
The research looks at the influence that different celebrity endorsements have on customer attitude development and purchasing behaviour. Celebrity endorsements are omnipresent these days. Companies desire to hire celebrities because they combine two crucial factors: they are famous and customers are drawn to them. Consumers are drawn to advertising that feature an attractive person or star. With beautiful celebrities, brand recall was also greater, and the same was said for the loved celebrity. The purpose of this research is to determine if corporations that spend millions on bringing in celebrities are truly causing attitude and buy behaviour changes within their target audience and are capable of generating purchase and repeat purchases. A poll of 334 participants was undertaken for this aim. Keywords: celebrity endorsement, purchasing decision, attitude of consumers, brand.
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