CEE Millennial Travellers’ Attitude towards Security Measures Applied in Tourism Infrastructure

Abstract

The aim of the paper is to assess the level of Millennial travellers’ from Central and Eastern Europe safety estimated by the importance of the security measures implemented in tourism infrastructure (accommodation facilities and tourist attractions) as a way to provide a safer leisure environment. In addition, the paper examines whether tourists’ gender and economic stimulus in the form of reduced travel costs are among the factors which influence the evaluation of the significance of safety measures and the perception of risk. The objective is accomplished through a critical analysis of literature and the survey conducted by the authors among Millennials from Poland, Lithuania and Slovakia. The findings indicate that security measures improve the safety and quality of the tourist experience in respondents from the countries focused on in the survey; however, there are differences in the type of security measures accepted by tourists from individual countries. To have lower travel expenses, they are more willing to accept a lower level of safety during an outbound trip. The research has also revealed that the assessment of security measures varies depending on tourists’ gender.