CDA Linguistic Imperialism and CPEC: A Hegemonic View of the Emergence of a New Lingua Franca in the Region

Abstract

CPEC (China Pakistan Economic Corridor), a hot cake for the analysts, business Tycons, politicians, traders and above all the common person. CPEC has become the centre of attention for the whole world as it has been entitled as “a game changer”, since Chine is getting access to a big economy of the European and Gulf states through. Gawader has become a Global eye catcher. This issue is being manipulated and portrayed in different colours on the national and international forums. The present study has been invested to explore its effect on the linguistic map of the world generally and Pakistan particularly. The present explores the prospects of CPE as creating new linguistic changes and its hegemonic acceptance. It is an analytical research of media discourse to expose the manipulation of social power and inequality on national, regional and global levels being reflected through text and talk in both social and political contexts. CDA has been used as a methodology to unveil the biased language and to make the readers aware of manipulations strategies. The present study aims at make a critical discourse analysis of BBC (British Broadcast Company) Kuala Lumpur‘s report published on 22nd February 2012 to investigate the manipulative strategy of the editor that how CPEC can be involved in a linguistic debate on global level and how it can disturb the linguistic imperialism. To meet this purpose a journal with the title of “ Is English or Mandarin the language of the future?” published in BBC Kuala Lumpur has been selected to be analysed on the modal of Van Dijk (2000) in terms of discursive strategies The nature of the study is both quantitative and qualitative. The results are shown through numbers and tables to present clearer results. The results show a mixed approach towards the acceptance of the mega project and apprehensions of the stakeholders.