Abstract
In today’s evolving e-commerce landscape, online payment methods are becoming more and more attractive to users. This study was conducted to determine the factors affecting the decision to use online payment services on the e-commerce platform of the Gen Z generation in Hanoi affecting the decision to use online payment services on the e-commerce platform of the Gen Z generation in Hanoi. Survey data for the period January 2023, to February 2023 from 315 Gen Z subjects studying and living in the area and using linear regression to test the factors. The results show that the expected effects, social influence, trust in retailers, add-ons benefits have the positive impact, meanwhile cash habits have a negative impact on the Gen Z generation’s decision to use online payment on the e-commerce floor in Hanoi city. On this basis, the authors propose to improve the quality of the method of online payment on e-commerce platforms.
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