Abstract
Thanks to the internet and steaming video options, traditional cable news channels have seen a decline in viewership among millennials. In 2014, CBS launched CBSN, an online streaming channel that offers coverage of news streamed to mobile devices and internet-connected television sets. The goal of this article is to argue that the traditional cable news channels should invest in creating similar services aimed at millennials that offers perspectives and coverage of the news from a presentation format that would appeal to this generation.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
