Abstract
In 1933–1935, Admiral Richard Byrd's second Antarctic expedition was partly funded by General Foods. This included radio program sponsorship aired via relays from the South Pole to CBS in New York. The program format generally opened with news and music from CBS, then weather, expedition reports, entertainment, and a segment with Byrd. It often closed with 2-way conversations between New York and Little America featuring family, acquaintances, experts, or New York hosts conversing with explorers. This sponsored program's design clearly answered Hoover's public interest requirements and added educational emphasis in 1934 at a time of hearings over educational broadcasting.
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