Abstract
The publicly funded Canadian Broadcasting Corporation (CBC) has a unique, participatory relationship with the science academy that showcases scientific discovery on the Geologic Journey II website—a site run by CBC. Although academics work on interesting projects that have great relevance to those outside academic circles, their work is generally published in journals or texts that are not often accessed or, in some cases, understood by the general public. On Geologic Journey II, a site created in conjunction with the development of a documentary project, contemporary research is highlighted in a manner that makes it easily accessible to a much wider audience. Through the lens of media logic, using the theories of convergence culture and the public sphere, in this paper, I explore how the partnership between CBC and the science academy invigorates public discourse, and why building relationships with community partners makes good business sense for a public broadcaster.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
