Abstract

There are many pragmatic failures in intercultural communication, the analysis of the causes of pragmatic failure is beneficial to reduce the pragmatic failure of intercultural communication and promote the smooth progress of intercultural communication. Based on the domestic and foreign research literature, this paper summarizes the causes of pragmatic failure in intercultural communication as six aspects: cultural background differences, differences in values differences in ways of thinking, differences in folk custom, negative transfer of mother tongue, the lack of common knowledge, and makes in-depth analysis on these aspects of cause background, manifestations, consequences and points out the effective way to reduce pragmatic failure. Pragmatic failure is an important factor that affects the intercultural communication, the research results of this paper have great significance for promoting intercultural communication and improving the level of English teaching.

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